Working with household names or massive public companies does not excite me. I know a lot of small businesses see it as a right of passage or validation that you’ve made it. I know that because they throw those logos up on their websites.
I would much rather work with private owner/operator companies, where the president still signs the checks. They know what it’s like to run a business. They’ve worried about making payroll before. They don’t demand NET120 because it’s what their shareholders want.
Those companies are more than customers. They are partners.